In an age of increasing environmental awareness and agricultural challenges, one invention has stood out for its practicality, sustainability, and life-changing impact on farmers: Tree T-PEE. This cone-shaped, water-conservation device was created not for fame or fortune, but to help farmers preserve one of the most precious resources—water. The innovation’s incredible journey from Florida citrus farms to national television has captured the attention of the farming world. With growing popularity and usage, many are curious about the Tree T-PEE net worth and the story behind its success.
Tree T-PEE Overview: Key Facts About the Company and Its Founder
Field | Information |
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Full Name | Johnny Georges |
Company Name | Tree T-PEE |
Founded | 2005 |
Product | Water and nutrient conservation device for young trees |
Business Type | Agriculture Technology / Sustainability |
Estimated Net Worth | $100 million+ (as of 2025, including product valuation and brand impact) |
Family | Father: Rick Georges (water conservationist), Married, has children |
Notable Moment | Featured on Shark Tank (Season 5), received investment from John Paul DeJoria |
Core Mission | Saving water and supporting farmers with sustainable solutions |
Investors | John Paul DeJoria (Guest Shark) |
Status | Still in Business |
Johnny Georges: The Visionary Farmer Behind Tree T-PEE
Johnny Georges grew up in a family deeply rooted in agriculture and water conservation. His father, Rick Georges, was a pioneer in irrigation and sustainable farming techniques in Florida. Inspired by these principles, Johnny invented the Tree T-PEE in 2005 to address the issue of water waste in farming.
The Tree T-PEE is a cone-shaped structure made from recycled plastic that surrounds the base of young trees. It reduces evaporation, conserves moisture, and delivers nutrients directly to the tree roots. Initially, Johnny sold the product locally, focusing more on helping fellow farmers than on growing a business empire.
The Shark Tank Breakthrough
In 2013, Tree T-PEE gained national attention when Johnny Georges appeared on Season 5 of Shark Tank. His presentation was heartfelt and genuine—unlike most business pitches. He asked for $150,000 in exchange for 20% equity in his company. While some Sharks criticized his low pricing strategy and business scalability, guest investor John Paul DeJoria (founder of Patrón and Paul Mitchell) saw tremendous potential.
DeJoria invested, stating that helping farmers and conserving water aligned perfectly with his values. This moment was not only a business win but also a viral inspiration, earning the respect of millions. It marked a turning point in Tree T-PEE’s journey and ultimately played a big role in raising the Tree T-PEE net worth.
What Makes Tree T-PEE Unique?
Tree T-PEE is not just a product—it’s a game-changer in modern farming. Here’s why:
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Water Efficiency: Reduces water usage from 25,000 gallons to just 800 gallons per tree annually.
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Fertilizer Conservation: Traps and delivers nutrients directly to the root zone.
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Frost Protection: Acts as insulation, protecting young trees from cold weather.
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Eco-Friendly: Made from 100% recycled plastic.
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Cost-Effective: Long-lasting with minimal maintenance required.
These innovations not only support farmers but contribute to global efforts in combating water scarcity.
Tree T-PEE Net Worth: How Much Is the Company Worth in 2025?
The big question many ask is: What is the Tree T-PEE net worth in 2025? Based on the product’s impact, growth, media exposure, and expanded market presence, estimates place the company’s valuation at over $100 million. Here’s what contributes to this figure:
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Shark Tank effect: Massive post-show demand boosted early revenue.
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Global distribution: Tree T-PEEs are now used in farms across North America, South America, Asia, and Africa.
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Sustainability push: Government programs and NGOs endorse the product for its water-saving benefits.
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Brand equity: Tree T-PEE is now synonymous with sustainable farming tools.
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Public speaking and media: Johnny Georges has become a global advocate for agriculture and water conservation.
This astounding growth shows how a grassroots innovation can grow into a global brand.
Impact on the Agriculture Industry
Tree T-PEE has fundamentally changed how farmers manage water and nutrients. Traditionally, irrigation systems caused high water waste through runoff and evaporation. Tree T-PEE solved this by creating a micro-environment around each tree.
Farmers report:
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30–80% reduction in water bills
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Improved crop survival rates during drought and winter
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Higher nutrient absorption due to root-focused delivery
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Reduced weed growth, eliminating the need for chemical herbicides
This level of efficiency has driven Tree T-PEE’s adoption across various crops, including citrus, avocado, mango, and even vineyards.
Johnny Georges: Staying True to His Mission
Despite newfound success and the increasing Tree T-PEE net worth, Johnny Georges remains humble and dedicated to his original mission. He often says, “It’s not about the money. It’s about helping people.” Georges continues to personally visit farms, schools, and agricultural expos to spread awareness about water conservation.
He remains actively involved in his company’s operations, emphasizing ethical business practices and customer support. He often turns down partnerships that don’t align with his environmental mission or pricing philosophy.
Challenges and Triumphs
Success didn’t come without struggles. The company faced several hurdles:
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Scaling production after Shark Tank was challenging due to limited infrastructure.
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Imitation products started appearing in the market.
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Logistical issues with international shipping slowed expansion at times.
However, strategic decisions, such as local manufacturing and direct farmer outreach, helped overcome these obstacles. The backing of John Paul DeJoria also provided both funding and mentorship.
These triumphs not only contributed to the brand’s reputation but also steadily increased the Tree T-PEE net worth over time.
Environmental Recognition and Awards
Tree T-PEE has been recognized globally for its eco-friendly mission and innovation. It has received accolades and been featured in:
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The U.S. Department of Agriculture events
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International Water Conferences
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Environmental Impact Awards
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Green Tech Publications and Documentaries
Its simple yet powerful design continues to attract attention from policymakers, educators, and sustainability advocates.
The Future of Tree T-PEE
Looking ahead, Tree T-PEE aims to expand even further by:
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Launching biodegradable versions to support even more sustainable agriculture.
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Collaborating with governments in drought-prone countries.
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Building educational partnerships with agricultural universities.
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Implementing smart tech features, like moisture sensors and data collection tools.
These innovations and expansions will not only help farmers globally but are expected to double or triple the Tree T-PEE net worth over the next decade.
Conclusion: Tree T-PEE—A Legacy of Purpose and Prosperity
The story of Tree T-PEE is one of passion, innovation, and meaningful impact. From its invention in 2005 to its appearance on Shark Tank and beyond, this simple device has revolutionized sustainable farming. Its journey from a farmer’s dream to a globally recognized product is an example of how purpose-driven innovation can lead to both financial and environmental success.
With an estimated valuation of over $100 million, the Tree T-PEE net worth reflects not just business achievement, but the true value of solving real-world problems. In a world increasingly threatened by climate change and water scarcity, Tree T-PEE stands tall as a symbol of hope, sustainability, and smart agriculture.